Shinto Shiatsu Massage Identity

Client: Shinto Shiatsu Massage is a newly founded company in Crete, Greece.

Project: We were hired to design a new version of the logo, 6 adhesive pieces of vinyl for the shop’s windows, a brochure, a lightbox, an A-frame sign and their Facebook ad.

Briefing: The owner is a dedicated student of Japanese therapeutic methods and has a great experience on the subject of this particular oriental culture. She asked us to consider “re-viewing” Hokusai’s “Great wave off Kanagawa” painting as a basis of the company’s branding strategy.

Execution: We were provided with the Japanese ideograms for the words “Shinto” and “Shiatsu”, which we incorporated into the new design. We felt it was necessary to open up the brand to Western society, were the clients belong. Furthermore, we created a digital copy of Hokusai’s “Great wave off Kanagawa”, rearranging its elements to fit the shops front windows, keeping in mind a gradual elevation towards the main entrance. The colours used are mainly derived from the original painting. We opted for a strategical repetition of the wave as a theme for all other publicity materials, in order to ensure the brand’s memorability.

IDENTITY:

DECORATIVE VINYL DESIGN:

Hokusai´s original artwork: Great Wave Off Kanagawa.

Elevation: Adhesive Vinyl design (reproduction of the “Great wave” with adjustment to the 6 windows to be covered). Note that the main door of the shop is on the right side, next to the “wave’s” highest point.

External view of the business after the vinyl’s placement. The logotype-sign of the business is placed on the second window so that when the latter opens, the shop’s identity remains visible.

SIGNAGE:

A-frame sign design.
Lightbox sign design.

MARKETING MATERIAL:

Flyer and brochure design.

Facebook Ads series design.


We hope you enjoyed what we’ve done with the project. Feel free to add your comments here below or, if you have a similar project in mind, please drop us a line here. We’ll be glad to hear from you!

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