Client: Karin Roest, Creator of Purposely Famous

Karin Roest was adopted from South Korea and raised in the US with five adopted siblings. Courageously confronting the unknown, from sneaking in and out of war zones to rebuild African communities to unraveling the mysterious deaths of her birth parents and three biological sisters, and meditating for one year in silence in Myanmar (Burma), Karin shares her findings about the true meaning of solitude, freedom, happiness, and love to chronicle the lifelong map of her past that has paved the way for the future understanding of herself, the world, and her place within it.

Karin received her master’s degree in Strategic Communications from Columbia University which compliments her career as a producer and celebrity talent scout for Grammy award-winning musicians, Nobel Peace Prize winners, TED talk speakers, best selling authors, and renowned philanthropists. Applying the same strategies and mindsets that contribute to their success to herself and her clients, she helps big thinkers and thought leaders transform their boldest thoughts into legacies that sustain their dreams while changing the world. Karin is the author of the upcoming book Meditation & Margaritas.

Project: We were hired to design the cover and the layout design for the interior of Karin’s new editorial venture: “The Purposely Famous Journal“, that will be available in print and ebook form.

Briefing: The project is actually a workbook, where readers will be able to write down their thoughts. Karin’s idea for the workbook/ journal’s brand design was a “luxurious” combination in purple & gold. She wanted the journal to have a clean, unique and modern layout design, with a touch of luxury brought to it by the colours used. She also decided on the 2 fonts that are used throughout the book.