Client: La Silla Roja restaurant

Project: Brand identity

Briefing: The restaurant/tapas bar Ítaka is located in the centre of Barcelona. It started as a tapas bar of Greek mezedes, and little by little it became a place with its own flavours based on Mediterranean food. They prepare cold and a couple of hot dishes and its terrace is always occupied by people from the neighbourhood eating or drinking.

Execution: We started by the obvious of the naming: a “red chair” in Spanish. After sketching around a bit we opted for the solution shown here: using the J of “roja” as the foot of the chair´s design.