Briefing:
Event Horizon is an artist in residency opportunity and offers private creative space for the visual arts, music, literature, and ecology projects. A rural retreat for production and experimentation set in 20,000 Sq m (5 acres) of stunningly beautiful olive grove meadows close to the sea. The studio building is created from used shipping containers and is completely insulated.
Julienne Dolphin Wilding, its founder and director, is well known for her large-scale furniture and site specific sculptures in National Parks. To avoid any pigeonholing, she describes herself as an environmental artist, and work within this framework is evident in her diverse portfolio.
About the design:
The logo is designed to align with the organization’s moniker, subtly playing on the theme of boundaries and transitions within the sphere of artistic development. An “event horizon” is a threshold in spacetime, a limit after which events are beyond the influence of an external observer, a concept mirrored here in the realm of creativity.
The design embraces minimalism and the strategic use of negative space. The absent “Os” in “HORIZON” are a deliberate nod to the notion of an event horizon, symbolizing a transformative juncture of no return, akin to the profound metamorphosis or pivotal breakthroughs in an artist’s journey. These omissions are supplanted by simple green squares, which do more than fill a void; they visually echo the green shipping containers utilized as creative studios at the organization’s site. The underlining of the word “event” is yet another representation, that of the linear form of a container, further tying the visual identity of the logo to the physical space inhabited by the artists.
The typeface is modern and geometric, suitable for an audience interested in contemporary art. The colour palette is minimalist, utilizing a bold, confident green that resonates with the organization’s use of green shipping containers, reflecting a commitment to sustainability and creative repurposing.
Link to event horizon: http://www.eventhorizoncrete.com