Client: Amigo Nights events
Project: Brand Design, Merchandising design & Posters design
Event: Environmental Awareness Fundraiser at the Newly refurbished Student Central. From 2pm join the environmental sessions with presentations, films and speakers covering a wide range of topics including: Rainforest Management, Free Energy, Slavery and Human Trafficking in the Fishing Industry; Environmental Justice Foundation’s Community Surveillance Programme in West Africa and Pirate Fishing in West Africa. From 7.30pm the GEDs Society presents the worlds greatest entertainers and supporters of the environment live; Ras Elroy Bailey & Black Slate International, Chami Cool & La Fama Jam, Unscene, Mervin Gersh, Scratchylus& Empress Reggae, La Shinga, The 69 watts, Ben Jammin, Willy Fuego, Shaka Black, The Kipple, Leanie Kaleido, Rowan Reid, Naldo Tafari, Stormy, Chief Koala, Neildsy
Upcoming shows in: Aberdeen, Liverpool, Milan, Barcelona and Reus.
Briefing: We were asked to create the brand design for the events, merchandising and posters regarding the events. The organization combined local (UK) bands, and bands from Barcelona, Spain for their events. The connecting link was the type of music presented under the theme “Underground”. The posters included lists of information about the bands participating and logos of the main sponsors.
Execution: We wanted to create a modern identity, suitable for the young, student public of the events. We used a relatively common typeface, used mostly for marketing in the 70s and changed the dot over the i with the star that is very characteristic of the underground music scene of Barcelona.