We are always happy to create new brand design for restaurants. Here’s our latest work for a new Greek Take-Away restaurant that is opening in Castelldefels, Barcelona. In this particular case, we are also responsible for naming the restaurant. This branding project epitomizes our commitment to innovative design solutions that not only captivate, but also connect and convert.
Briefing
The client’s plan was to provide homemade Greek food with a twist, focusing on chicken dishes. After analysing the local market’s needs, we concluded to naming the new restaurant A•pollo, a wordplay with the words Apollo (the Greek god) and pollo (chicken is Spanish).
Vision and Concept
The inception of A•pollo‘s Identity was driven by a desire to craft a brand experience that reflects the contemporary and playful essence of the client’s restaurant, which specializes in gourmet chicken dishes. Our goal was to infuse traditional values with a modern twist, creating a brand identity that resonates with the customers. The logo integrates the imagery of a chicken with a colourful blue tail, symbolizes passion and flavour, setting the tone for the entire branding narrative.
Design and Execution
Our approach to A•pollo‘s identity was holistic, ensuring consistency and cohesion across all touchpoints. The logotype features a stylized chicken perched on top of the name. The chicken is illustrated in a simple, modern style, complementing the typography of the rest of the logo. The colour scheme takes inspiration from traditional Greek colours (blues and dark red “χονδροκόκκινο”) with a contemporary twist, aiming to convey quality and freshness. The overall look is playful yet sophisticated, targeting an audience of young inhabitants of the Castelldefels neighbourhood. Our custom typography melds modernity with approachability. Every element was carefully curated to enhance the brand’s visibility and appeal, from interior design details to digital interfaces.
We have created the brand’s identity and collaterals, as well as the restaurant’s menu and signage. We also are responsible for the interior design of the restaurant, keeping everything under the same line of design.
Impact and Results
The branding led to a noticeable boost in engagement, with significant increases in both digital interactions and physical patronage. The feedback has been exceptional, with customers praising the brand’s fresh look and the cohesive story told through its visual elements. A•pollo‘s identity design not only elevated our client’s profile but also reinforced their market position as a leader in innovative culinary experiences.
Why Yellow Studio?
At Yellow Studio, we are passionate about turning creative challenges into opportunities for growth and innovation. Our work here exemplifies our expertise in navigating complex design landscapes to deliver solutions that are not just visually stunning but strategically effective. We believe in creating designs that resonate emotionally and function practically, ensuring that every project we undertake is a step towards redefining industry standards.
Connect with Us
Are you ready to transform your brand? Let’s create something extraordinary together. Contact Yellow Studio today to discuss how we can bring your vision to life with the same creativity, strategic insight, and attention to detail that powered this project.