Client: Part of our voluntary work, this month we collaborated with the Non-profit Organization “AssociacióProyectos Infantiles//Empresa d’inserció Inserjobs, SCCL”*
Project: The production of the identity for their new NGO project “Fast Rabbit” and the design of a promotional printed brochure.
Briefing: We were initially asked to create a brochure advertising the new project. When prompted about the new endeavour´s identity, the NGO requested our help in designing the whole brand identity which was non-existent.
“Fast Rabbit” is a new delivery company that:
- uses bicycles in an effort to be ecologically relevant and at the same time
- provides work to young people in danger of social exclusion.
Execution: We started draughting the logo after analyzing the briefing´s detailed information. At the time, we worked with the name “Green Rabbit”, as the NGO had not completed a full research on the naming in the beginning. Apparently, there existed another company by that name, so they had to change it to “Fast Rabbit”.
In the creation of the final design, we took into consideration both the ecological and the social sides of the project. We decided to play with the Rabbit as a trademark, combining it with the Bs of the word Rabbit. We are still in the process of creating the brochure.
*Associació Proyectos Infantiles//Empresa d’inserció Inserjobs, SCCL
We hope you enjoyed what we´ve done with the project. Feel free to add your comments here below or, if you have a similar project in mind, please drop us a line here. We´ll be glad to hear from you!
